Bachelor of Business Administration

At McMurry University the Bachelor of Business Administration (B.B.A.) degree is one of the most popular degrees we offer. McMurry University Online Programs offer an affordable, fully online general business major.

The B.B.A. degree provides a foundation from accounting and statistics to management, marketing, and finance. Ethics, organizational behavior, management of information systems, and business and professional communication round out the program. General education coursework and elective options are available and selected to support the business degree plan. Graduating students complete their studies with a capstone class focusing on integrating the core requirements and fundamental topics of marketing, finance, accounting, management, and economics. Students work in teams, as senior level management would, in roles like CEO and president, to manage and make decisions for their simulated company.  

McMurry prepares graduates with the values, knowledge and skills to apply business principles in a wide array of settings, from the small business to a department in a large company.

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McMurry Online Degrees Philosophy

We think McMurry is a special place, and we welcome you to our academic community. 

The online program builds on McMurry’s core values to create an online learning culture that promotes:

  • Critical thinking, scientific inquiry and academic dialogue based on foundational principles from Christian faith

  • Personal relationships that enable students and faculty to enjoy, challenge, and grow with peers in an academic community

  • A mindset that values lifelong learning

  • The knowledge and skills necessary to achieve excellence in personal and professional environments

  • A willingness to measure success through leadership and service to others in academic, career, civic, family, and faith communities

McMurry University Online Programs will:

  • Provide an education focused on developing the knowledge, skills and values that prepare you for a successful career

  • Help develop skills in communication, problem solving, data analysis, and collaboration to enhance performance and leadership

  • Provide a general education core that exposes you to a variety of disciplines and the connections between those disciplines

We hope you share these values and find our online “campus” a welcoming and challenging place where you can learn, meet new people, make connections, and achieve your goal of obtaining an undergraduate degree.